MUYNEGRE is a Barcelona digital marketing and branding studio for luxury real estate, premium hospitality and high-end brands. One small, senior team handles brand, content, advertising, website and measurement, so that every property, hotel or product is presented with the care it deserves and every enquiry can be traced back to its source.
What changes when the product is singular
- Few possible buyers. The goal is not reach for its own sake; it is reaching the right people and staying in their mind.
- Slow decisions. Buyers look, compare and come back weeks later. The brand that is still present when they return has the advantage.
- Trust before the first call. A brand with a point of view signals that it knows its field. One more listing among hundreds does not.
- Discretion. Some properties are marketed without a public price or address, and the marketing has to respect that.
What we do
- Brand and positioning: strategy, naming and visual identity for launches and rebrandings.
- Content for each property or venue: vertical video, photography and copywriting produced in Barcelona.
- Websites: fast, multilingual sites where each property or room has its own page and a clear way to ask for a visit or a booking.
- SEO and local SEO: technical audit, content by area and Google Business Profile management.
- Paid advertising: Meta Ads and Google Ads segmented by area, age and interests.
- Measurement: every enquiry tracked back to its source, with a monthly report.
Selected work
Durán Carasso, a real estate group specialising in singular homes and new developments in Barcelona, Sitges, the Cerdanya and Andorra. We run its Instagram end to end, from script to published reel, plus the brand podcast and a keyword system that turns comments into qualified enquiries. As published on our Spanish site, the work has reached more than 3.2 million views across Instagram, Facebook and TikTok and covers more than 10 property launches. Read the case study (in Spanish).
Casa Grande, a boutique hotel with 11 rooms in an 18th-century manor house in La Rioja: website, social media and growth strategy. Bodegas Tritium, a family winery in Rioja Alta: website with online shop and visit booking, social media and a private wine club. See all case studies (in Spanish).
How we start
- A first conversation of 30 minutes, with no commitment.
- A short written review of your website and online presence, with concrete improvements.
- A proposal with scope, timeline and fees in writing.
- A monthly report in which every enquiry is measured.
Frequently asked questions
Do you work in English? Yes. Our team works in Spanish, Catalan and English, and many of our clients sell to international buyers.
Do you guarantee results? No. We do not promise sales or timelines before seeing the starting point. Paid advertising can bring enquiries within weeks; organic positioning and brand take months.
Where are you based? Our studio is at Spazio Galvany, Carrer de Marià Cubí 164, 08021 Barcelona. We also work remotely with brands in other countries.
Write to hola@muynegre.com or read the Spanish pages on luxury real estate marketing and marketing for luxury and premium brands. Back to the English overview.